Every client of ours is one of a kind, with unique hair and specialized needs that are best assessed in person. That said, once in a while, something like Kevin Murphy Maxi.Wash comes along — something that can help everyone live their most awesome hair life, and we need to be bossy and tell everyone to use it. Yes, everyone! Whether it’s curly, straight, fine, thick, dyed or natural, every head of hair could benefit from a once-weekly Maxi.Wash to restart and re-energize texture and color.
Regardless of hair type, it’s gotta get clean, and this is the best way to do it. Why?
It’s gentle. There is such a thing as too clean; if there weren’t, we’d be dumping buckets of lye on everything. Unlike other “detoxifying” shampoos, Maxi.Wash doesn’t over-cleanse the hair; it maintains your hair’s suppleness, where other clarifying shampoos strip hair of every last drop of moisture. Like thirsty vampires, in the desert, mid-day. No good.
It’s effective. Fruit-based AHAs (alpha hydroxy acids) break down fatty acids and leave the scalp clean, clear, and free of product buildup, mineral buildup, and chemicals. Those same compounds also exfoliate the scalp, removing dead skin to keep things fresh and healthy up there. Meanwhile, rosemary extract promotes blood circulation, allowing hair follicles to more readily absorb nutrients for healthy growth.
It’s soothing, like Morgan Freeman’s voice in a lush forest. Scalp care is as important as hair care; the two are essentially one and the same. Maxi.Wash contains anti-inflammatory chamomile extracts and aloe vera to alleviate skin conditions and speed up healing of any scalp irritation.
It’s balancing. Essential oils brighten the hair and purify an oily or flaky scalp, balancing out sebum (oil) production in the process. It’s an extremely gentle way to detoxify hair with natural antiseptics and create a clean canvas for your Ginger stylist to work some magic.
It’s great for colored hair. A clean slate is necessary for optimal nutrient and color absorption. While this is an excellent pre-color wash, it will help you far beyond the initial dye job. Maxi.Wash keeps your hue vibrant and can actually make color brighter, thanks to thyme extracts that function as antioxidants to improve color retention.
So, what’s in this stuff? Anti-pollutants, anti-inflammatories, and natural antiseptics, mostly in the form of AHAs (fruit acids from papaya, grapefruit and other citrus), thyme, rosemary, sage, chamomile, aloe vera, tea tree, and witch hazel. What’s not in here? Sulphates, parabens, and other forms of shady business.
“Detox” has been a buzz word in the last few years, and in the context of hair care, it’s actually pretty important. Maxi.Wash does for your hair what countless juice cleanses promise to do to your body, except you still get to eat solid food and, you know, not be miserable all the time.
Stop by the salon to pick up your Maxi.Wash, and get in the habit of starting every week with a fresh head of hair and squeaky-clean scalp! We’d love to answer any questions you have, or just chat about Morgan Freeman. See you soon!